With digital advertising taking over, the future of advertising will be unexpectedly astounding…
All of us browse the internet regularly and digital ads pop-up every now and then on our computer screens. Search Ads, Display ads, Social media ads, Mailers and Video ads come up with attractive offers and discounts to indulge us into buying them. The creative ad agencies have become more creative and are experimenting to redefine and recreate to be digitally ahead.
If we look back few years ago, digital advertising was not this popular. It has broken apart all barriers and has become a must for every business which tends to grow and increase in sales. Whereas, these days a company’s digital presence has become more important. They need to hire a digital marketing agency as they will offer cost-effective branding, search engine marketing, Pay per click etc.
The total digital advertising market in India, comprising search, display, mobile, social media, email and video advertising was valued at INR 1,750 Crores in FY 2011-12 and has grown to INR 2,260 as per the various sources.
Talking about the effectiveness of Digital Advertising, it has become effective for many reasons. Most importantly, it’s measurable and gives flexibility to choose the scale according to the campaign’s performance.
In the Fashion and lifestyle industry it works very well through social media advertising while the electronics category does well through search related advertising.
Some of tips to be followed by the digital advertisers:
- Craft your message.
- Keep it short and sweet.
- Use simple fonts and graphics .
- Including an instant call to action (i.e after watching the ad visit website, call or message).
Just remember one thing, they key to getting more customers is to let more people know who you are, what you can do for them and why they should choose you
Make them know you and remember you.
Strategy is the name of the game when it comes to digital advertising, whether it’s through pay-per-click options like Google AdWords or on a display network like Yokel. 52% of a digital ad’s performance is based on its creativity: how the ad looks and makes viewers feel. Keep these five critical tips in mind as you create your digital ads.
Craft your message
Your ad has just a few seconds to capture the audience’s attention, so your message needs to resonate. This is not the time to be subtle; the value and benefits of your offer need to be crystal clear. Make sure your message is centered around how your product or service can help the customer, not just its features and how it works.
Keep it short and sweet
The digital audience is on the go, and doesn’t have time to read big chunks of text on their smartphones or — if they’re seeing your ad on the Yokel network — the ability to move back to an ad that has already flashed by on the digital display.
No matter where your digital ad appears, keep your message short (2 – 3 sentences at the most) and and get right to the point.
Use simple fonts
Digital display ads should rely on simple, clean fonts like Arial or Sans Serif. Text written in these fonts is easier to read on small screens and from a distance than ads using more complex fonts like Edwardian Script or Curlz.
Fancy fonts are more fun and may fit your company’s personality better, but your ads will never bring in any customers if no one can read them.
If your ad is meant to appear on a digital display like those used by Yokel, make sure text is large enough to be read easily from a distance.
Graphics catch the eye more quickly than text, and can mean the difference between keeping and losing your audiences’ focus. Relevant high-quality images make ads perform better.
Include a clear call to action
What do you want your audience to do after seeing your ad?
- Call you.
- Visit your website.
- Come by your store.
Tell them! Include your phone number, website URL, or physical address to make it easy as possible for them to do what you want.