Here are some of the reasons that will make the perception of “Why Advertise?” very clear.

  1. Creating awareness

    Remind customers and inform prospective customers about the benefits of your product or service. Potential customers are ready to listen. Are you talking? Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively—you don’t exist.

  2. Establish and maintain your distinct identity

    Your advertising puts you in a unique position to personally design your own corporate identity and create how the outside world views your company. Your company’s brand relies heavily on your corporate identity and advertising.

  3. Enhance your reputation

    If designed correctly, you can use your advertising to position your company as a leader in your industry, neutralize negative publicity and PR, and expose your competitor’s weaknesses while highlighting your strengths.

  4. Encouraging sales or services

    Advertise to drive traffic to your store, website, or any service location. Once your prospective customer is present you can use limited-time promotions and other such methods, advertising locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unanticipated purchases!

  5. Attract new customers

    An occasional advertisement may help in terms of generating some awareness but it will do little in terms of creating sales. Consistent advertisements designed with a call-to-action such as limited-time sales, coupons, and promotional codes that expire leaves consumers in the “I’ll have to do that one of these days” phase, which is an incentive to act now. These kinds of advertising campaigns also helps in attracting new customers and replace the lost ones.

  6. Promotion

    Advertising works! Successful businesses are usually consistent and aggressive advertisers. Any successful businessmen who dreamed big, gained momentum because of advertising, and they continued to grow because they understood the importance of advertising. They out-advertised their competition in order to gain their position, and to promote their business to customers, investors and others and later continued to advertise to maintain that position.